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Are you connected?

Oct 29, 2015

Social Media is huge it’s not only part of people’s everyday lives but also businesses. It’s hard to escape companies on social media channels now either promoting their wares, doing the “hard sale” or trying to resolve customer service issues.

Are you on these channels? Do you find it useful as a way to reach customers? Many businesses even now are baffled with how to use Social Media to increase their brand awareness and customers and it’s not hard to see why. With a huge amount of Social Media networks popping up all the time, how do you know what’s right for your business? Twitter and Facebook are now being considered as “traditional” methods of social media as they make room for Snapchat and Periscope to come on board.

Our customers are small to medium sized businesses and it’s been said SME’s stand a better chance with social media than the larger corporations,┬ábut how?

SME’s have the chance and ability to reach customers on a very personal level, having small teams can allow customers to speak to the same person through social media as they can on the phone offering consistency and building trust. Being a small business SME’s are not constrained so much by the regulations and rules that larger businesses have to follow. For larger corporations it can often be harder to adapt to the modern way of communicating, however they do have the advantage of brand loyalty, following and trust due to their longevity.

To all SME’s, here is your chance to stand out from the crowd and really make a difference using Social Media. It can be one of the most time consuming activities for a business, especially when you do have a small team however it can also make a huge impact if done in the right way.

Here are some of our top tips to help get you started:

1. Research the social media platforms – don’t just join them because you think everyone else does.

2. Know your audience – where can your customers be found?

3. It’s not a numbers game – the number of followers you have doesn’t matter, if you aren’t engaging with them there’s very little point.

4. Check spelling and posts before you press send – simple enough but once a mistake has been made it’s already been seen by everybody.

5. Timing is key – know when to post, think of when your customers would be looking on the platforms.

And finally…

6. Find your voice – it’s easy to think Social Media is just a sales tool but really it’s for conversations. Find your business voice.