Is it time for a change?
Jan 11, 2016
A new year is always a good time for reflection, we all do it. It’s important to look back over the year and think about what your business did well and what you can change and improve on. Our new website was a big change for us, we needed a fresh new look, clearer messages for our customers and also a better functioning site overall. It’s the first of many changes for us as we continuously look at ways to improve our business in 2016.
Have you thought about your business and the changes you would like to make? Perhaps you have a list of things you feel worked well last year and things you’d like to make better. This is a very constructive way of approaching change as more often than not we can get caught up on the profit we didn’t achieve or the budget failing instead of looking at the many achievements that were made i.e. Winning a customer back that you had previously lost or receiving the most positive customer feedback than any other year. These things are just as important as profit and loss because these can be the drivers behind what makes a successful business and what doesn’t.
Here are some of the common changes that businesses focus on when entering a New Year:
1) A new look
It can take years to build a business brand but equally it can sometimes need updating. Does your branding still match the needs of your market? Is it the right style of branding for your customer base? Even the big businesses go through a brand overhaul after conducting new market research. Could it be the same for you?
2) New website
This often goes hand in hand with the above. We are in an constant developing digital world and it is important that your website stays updated and fresh. Sometimes a complete new look isn’t needed but keeping the content fresh is. It is so easy to get a new website and think that’s enough – it isn’t. You have to support the website and make it work.
3) Better communication
Businesses often strive for “better communication this year”, this can be externally with customers or internally with employees. If you want it, make it happen. As with many resolutions, even in our personal lives, we make goals but don’t actually stick to them. Communication is actually the easiest and cheapest one to fix.
– Increase your communication on your Social Media channels
– Follow up sales/leads/purchases with the correct emails
– Schedule calls to your customers in the next 3 months to see if they need anything further
– Pre-plan Christmas communications so you’re ready
There are a million and one ways communication can be improved easily. Sometimes a simple “Can I help you with anything else?” before a customer leaves your premises can do the trick.
4) Cost cutting
This is always a big one in businesses and always met with a sigh. Looking into a new year Managers, Directors and CEOs will always talk about cutting costs, however this doesn’t have to be all doom and gloom. Think about creative ways that you can cut costs in your business that won’t dampen morale. Could you make manual paperwork tasks electronic? This will cut down on paper buying and also time making your employees working day more productive.
5) Staff structure
Changing an organisational chart in a business can be a huge overhaul and one that shouldn’t be taken on lightly. If you are thinking of looking at this in the coming year, in-depth planning and communication is key. Talk to staff about their opinions and ask them where they think the organisation structure could work better.
Changing a business can take time. There will be mistakes along the way, but that’s the nature of change, pick yourself up learn and move onwards and upwards. Change is scary but also rewarding and in some cases necessary to really move a business forward into a new chapter.