Lumina Energy – Digital Award Champions
Feb 13, 2017
On Thursday 9th February, Acting Marketing Manager Maxine and her Marketing Assistant Sam attended the Digital Awards Champions ceremony. This followed Lumina’s Gold winning achievement at the Kent Digital Awards in June 2016 – www.luminaenergy.co.uk/lumina-wins-gold
The Kent Digital Awards
The Kent Digital Awards was set up for the recognition of creative work that has gone into individual digital accomplishments such as websites, mobile apps and blogs. An award was presented for each category in a Bronze, Silver and Gold format. The Gold winners were then automatically entered into the Digital Awards Champions event held at the BFI Southbank in London.
So there we were, watching numerous winners delightedly stand as former BBC broadcaster Robin Bailey unveiled each award, nervously awaiting award number 13. Our incredible web designers ifour were up for 3 separate awards that afternoon; Website: Marketing & Creative, Blog: Business and of course, Website: B2B. As you can imagine, we were absolutely delighted when they won best Website: Marketing & Creative along with our friends at TEDx Royal Tunbridge Wells.
Lucky Number 13
In the Website: B2B category, ifour and Lumina Energy were competing against 5 other fantastic websites:
â€¢ Aston Shaw by Hype Marketing
â€¢ Oakmont Construction by Tutch Media
â€¢ Sage Pay by Lab
As the nerves were building, we came to the end of award number 12. Milton Keynes had run away with 5 awards that afternoon and each time Robin announced their win he would use a sentence such as: “I don’t know what it is about Milton Keynes butâ€¦” or “I’ve heard good things about this place because Milton Keynes againâ€¦”
These introductions caused a bit of confusion as he announced the best Website: B2B because Robin said something along the lines of “Well we didn’t think anything could stop the Milton Keynes winning streakâ€¦” The nervous Lumina and ifour team already on the edge of their seats naturally misheard, assuming that Milton Keynes had won another award. A joint sigh of disappointment composed us until Robin continued “… but it’s Kent with LUMINA ENERGY by ifour!” An enormous roar from the whole team filled the room with a surprised leap from our seats. We couldn’t believe it, and were praised for our rather excitable celebration as Maxine and Graeme at ifour took to the stage for their interview with the former BBC presenter.
During her interview, Maxine explained:
“We wanted to make energy interesting, and looking at your Energy bill is not an exciting task. We really wanted to break that mould and working with ifour has allowed us to do so. Working with them has been absolutely fantastic.“
The above statement is exactly right. Creating this website has been an absolute joy and ifour have not only listened to all of our requirements, but delivered an award winning website that makes energy interesting for all small and medium businesses looking to save money on their utility bills.
The website has been running since October 2015 and we continue to look at new ways of making this more customer friendly, engaging and responsive on all devices. Updating this web environment is something we pride ourselves in, using personal targets to provide businesses with blog posts, small business advice and energy saving tips.