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Utilising video for your business

Sep 02, 2016

Video is becoming more and more popular in terms of content marketing and social media. When reading articles online it’s not too difficult to imagine that in a few years’ time you could be watching them instead.

According to a study by Cisco by 2017 video will account for 69% of all consumer internet traffic. It’s hard to believe that just a few years ago video wasn’t considered in these means. However, what’s important to note is that if you want a slice of this popular pie then you need to think about using video in your business.

How do I start?

Like with any platform used digitally you need to think really carefully about your plans for using it. Using any medium with no strategy is a big mistake. The key is to always think about the long game.

When approaching video think about the other channels you use socially, i.e. Twitter, Facebook, Snapchat. If you’re on Snapchat or use the newly released Instagram stories, chances are you are already using video without realising. Think about your existing platforms and where your audience are. This is also a good time to look at your Google Analytics and get ideas on the demographics, location and affinity interests for your customers. This will give you great ideas about content and what you can do to reach your audience in a more personal way.

If you’re business is targeted to a younger demographic then Facebook and Snapchat are great tools to promote and use video. If your business focuses on high-level professional clientele then think about using video on your website and linked in. People often forget what power video on your website can have.

How do I do it?

Unlike years ago when businesses had to invest in hiring production companies and it being really expensive, costs have now fallen but also you have the power within your own hands. So many businesses simply use an iPhone, iPad or any smartphone to capture video, edit it and then share with their audience. However, if you are looking to produce something for your website then a production company would be the better choice.

What can I promote?

The world is your oyster. Think about what we mentioned above – your audience, the strategy and your long term plan. Here are some ideas:

–          Attracting new customers

Videos on your home page explaining what you do for your business are always great. They show the customer your service in a new exciting way.

–          Announcing a new product or service

Want to create a buzz about something new that’s launching,? video is a great tool for this. You can plan out a teaser campaign slowly drip feeding more and more elements leading up to the big launch. They can be fun and make new products or services more exciting. 

–          Testimonials

Video testimonials are a great way of showing potential customers what your existing customers think of you as a business. It can create much more trust and impact to your business than a quote or a case study.  

–          Internal training

Video doesn’t have to always be used for external purposes. Think about how incorporating video could help your employees. Perhaps improve training for new starters or videoing monthly updates for remote employees to help them stay connected. There really is so much choice. Don’t be afraid to think outside the box.

There’s no denying that video is a bright new beacon shining the way forward in how we can connect with customers. Just remember to always have a long term plan, think about your goals and have fun with it.